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I'm Tori Mistick. I also answer to 'dog lady'

Learn how to live your best life with dogs as a pet parent and petpreneur! I share about 👉🏽dog enrichment 👉🏽dog wellness 👉🏽 my pet industry podcast 👉🏽how to grow your pet business

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Hey! the email thing I told you about is here

Hi [FORMATTED_FIRST_NAME GOES HERE]! Lucy and Burt woke me up extra early this morning because they know I have some exciting news to share! Remember that email marketing secret weapon I mentioned yesterday? Well, the cart is officially OPEN for Liz Wilcox's Annual Pass! But wait - there's more... Kit (my favorite email platform) is also having their only sale of the year! 😱 Before I tell you about both, let's do a quick quiz to see if you need to level up your email game: ✅ I regularly share...
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quick heads up about this week (including my secret email weapon!)

Hey there, [FORMATTED_FIRST_NAME GOES HERE]! Want to know how I maintain a 50%+ email open rate? It’s not just about keeping a clean list (though that helps!) - it’s about having the right messages and strategies that keep my audience excited to hear from me. That’s why I’m giving you a heads up about my secret email weapon: Liz Wilcox’s Annual Pass is opening first thing tomorrow for Black Friday. (And yes, this is the same Liz from my last podcast episode!) Here’s your "heads-up" guide for...
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I've been a bad blogger! can you forgive me?

Hi [FORMATTED_FIRST_NAME GOES HERE]! Is it possible I haven't emailed all of you in nearly a month? Oops! I hope you'll forgive me. It's been a very busy month! Here's what I've been up to: I attended BlogPaws LiVE in Boulder, Colorado where I connected with many pet blogger friends, pet experts, brands, PR folks and of course... animals! From dogs and cats to llamas! I've been working on a content catalog to organize and declutter the 600+ blog posts on my site! I'm sewing a big beautiful...
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when I feel overwhelmed I do this

What a week, [FORMATTED_FIRST_NAME GOES HERE]. While we may feel powerless I want to remind you that you always have the power to think what you want to think. Feel what you want to feel. And do what you want to do with your energy. You know what I think we should do? Continue to lift each other up and grow our pet businesses together. Your work makes the world a better place. You are improving the lives of pets and their people. And that is very important. Now more than ever,...
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what did you expect, lady?

Unsurprisingly, people tell me a lot of things about their dogs. Most of the time I am so here for it, [FORMATTED_FIRST_NAME GOES HERE]! But over the last week, people have been telling me off-the-wall things that have me thinking, "What did you expect, lady?" One lady told me about her dog's violent diarrhea that required an emergency vet visit. She added that her dog had been raw-fed their whole life then one day she suddenly switched to kibble because they were going on a road trip. Well,...
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how I stay calm when life is a a lot

Hey [FORMATTED_FIRST_NAME GOES HERE], Several years ago I had a collage of manifestation post-it notes stuck inside my bathroom cabinet. Every day I would see words like CALM. ABUNDANCE. ENERGY! that I scrawled in Sharpie on little neon squares. Out of all the manifesting words, what I wanted most was a calm life. Drama-free, low-stress. Easy. I told one of my friends how this calm lifestyle was what I wanted more than anything and she told me, "You're already the calmest person I know."...
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the one with all the good dog halloween costume ideas

I updated my Instagram bio to say "The Martha Stewart of Dogs." Do you think I'm worthy of that title, [FORMATTED_FIRST_NAME GOES HERE]? Just like Martha, I love Halloween! And I think she'd be proud of my costumes with the dogs over the years. What do you think? Click if you DARE and see if Martha would approve!! Which one is your favorite? I'm DYING to know ☠️ If I had to pick one, it would be the spaghetti and meatballs costume because it's so unique and makes me laugh 🍝 xo 👻 Tori P.S. I'm...
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2 things reminding me what a supportive community we have

Hey [FORMATTED_FIRST_NAME GOES HERE] - Before I get into it today, I want to make sure you're safe during these intense hurricanes hitting the South. Several of my members are in hurricane zones and have resources to help. Check out this hurricane preparedness post from Karen at The Pretty Mutt. With so much heavy stuff going on lately all the time, I'm working hard to bring positivity to our world. It's so important to stick together and support each other! Today I have 2 things to share...
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I love my pet biz friends

Hi [FORMATTED_FIRST_NAME GOES HERE] - I live in a very darling neighborhood. A few of the cute things that happen here include: Neighbors have asked for a cup of sugar or an egg mid-baking project. We have an xmas tree-lighting ceremony where the local high school marching band plays their way up our street. Little kids have already told me they can't wait to trick or treat at the pink door house (that's mine! 💕) Our community got me thinking about all the thoughtful things that happen in my...
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