I'm Tori Mistick. I also answer to 'dog lady'

As you might know, we've had quite a week with Lucy. After finding a mass on her spleen last week, we spent this past Tuesday getting comprehensive tests to see what we're dealing with. We came to the conclusion that there's more than 1 mass and it's most likely a cancer called hemangiosarcoma (also known as HSA). Surgery isn't an option. Instead we're going to focus on keeping Lucy the happy girl that she already is for as long as we can. Photo from last Friday. Thankfully not the last one...

Disclaimer: I always plan ahead with my work. I wrote this email before I got difficult news about Lucy at the vet last week. It feels weird to have work emails going out while I'm worried about my girl. But I put a lot of time into making this promotion valuable for you and I really have my heart behind this work. If you have any positive vibes to spare, please send some our way as we figure out the next step tomorrow. Hey [FORMATTED_FIRST_NAME GOES HERE] - I know I've been popping into your...

Disclaimer: I always plan ahead with my work. So I wrote this email before I got difficult news about Lucy at the vet last week. It feels weird to have work emails going out while I'm worried about my girl. But I put a lot of time into making this promotion valuable for you and I really have my heart behind this work. If you have any positive vibes to spare, please send some our way as we figure out the next steps. Hi [FORMATTED_FIRST_NAME GOES HERE] - Last month I spoke at BlogPaws LIVE in...

Brrr [FORMATTED_FIRST_NAME GOES HERE]! I woke up and checked the weather before getting out of bed and it said FEELS LIKE 12 DEGREES! 🥶 If it's anything like that where you are, you might be wondering, "How cold is too cold to walk the dog?" Over-exposure to freezing temperatures can cause hypothermia or even frostbite. Yes, even for big furry dogs like Burt and Lucy! And actually, as your dog ages, they can't handle the cold as well. So while Lucy embraces freezing temps, I need to be the...

Hi [FORMATTED_FIRST_NAME GOES HERE]! Lucy and Burt woke me up extra early this morning because they know I have some exciting news to share! Remember that email marketing secret weapon I mentioned yesterday? Well, the cart is officially OPEN for Liz Wilcox's Annual Pass! But wait - there's more... Kit (my favorite email platform) is also having their only sale of the year! 😱 Before I tell you about both, let's do a quick quiz to see if you need to level up your email game: ✅ I regularly share...

Hey there, [FORMATTED_FIRST_NAME GOES HERE]! Want to know how I maintain a 50%+ email open rate? It’s not just about keeping a clean list (though that helps!) - it’s about having the right messages and strategies that keep my audience excited to hear from me. That’s why I’m giving you a heads up about my secret email weapon: Liz Wilcox’s Annual Pass is opening first thing tomorrow for Black Friday. (And yes, this is the same Liz from my last podcast episode!) Here’s your "heads-up" guide for...

Hi [FORMATTED_FIRST_NAME GOES HERE]! Is it possible I haven't emailed all of you in nearly a month? Oops! I hope you'll forgive me. It's been a very busy month! Here's what I've been up to: I attended BlogPaws LiVE in Boulder, Colorado where I connected with many pet blogger friends, pet experts, brands, PR folks and of course... animals! From dogs and cats to llamas! I've been working on a content catalog to organize and declutter the 600+ blog posts on my site! I'm sewing a big beautiful...

What a week, [FORMATTED_FIRST_NAME GOES HERE]. While we may feel powerless I want to remind you that you always have the power to think what you want to think. Feel what you want to feel. And do what you want to do with your energy. You know what I think we should do? Continue to lift each other up and grow our pet businesses together. Your work makes the world a better place. You are improving the lives of pets and their people. And that is very important. Now more than ever,...

Unsurprisingly, people tell me a lot of things about their dogs. Most of the time I am so here for it, [FORMATTED_FIRST_NAME GOES HERE]! But over the last week, people have been telling me off-the-wall things that have me thinking, "What did you expect, lady?" One lady told me about her dog's violent diarrhea that required an emergency vet visit. She added that her dog had been raw-fed their whole life then one day she suddenly switched to kibble because they were going on a road trip. Well,...