Hey! the email thing I told you about is here

Hi [FORMATTED_FIRST_NAME GOES HERE]!

Lucy and Burt woke me up extra early this morning because they know I have some exciting news to share!

Remember that email marketing secret weapon I mentioned yesterday? Well, the cart is officially OPEN for Liz Wilcox's Annual Pass!

But wait - there's more...

Kit (my favorite email platform) is also having their only sale of the year! 😱

Before I tell you about both, let's do a quick quiz to see if you need to level up your email game:

✅ I regularly share pet care tips and business updates with my email list
✅ My subscribers feel like they know me AND my pet business
✅ I can easily segment my list (puppy parents vs. senior dog owners, training needs, etc.)
✅ Writing emails takes me less than 30 minutes and actually feels fun!
✅ I'm not stuck relying on social media algorithms to reach my clients

Can't check all these boxes? Let's fix that! Here's how:

1️⃣ FIRST UP: Liz's Annual Pass ($108) You get weekly email templates you can customize for your pet business in minutes. I've been using these for 3 years and here's my favorite success story:

Last December, I sent an email about Christmas gifts for dogs. It was so conversational and personalized that my sister replied thinking it was a personal email just for her!

That's exactly the kind of authentic connection you want with your list.

Want to know my secret? I write every email like I'm talking to my sister. (Liz taught me that!)

Plus, with the annual pass you get access to ALL of Liz's products (including her new $500 Launch Course) and exciting stuff coming in 2025 like List Building Challenges to help you get pet lovers on your email list!

👉🏽 Get Liz's Annual Pass here (ends November 29th)

2️⃣ NEXT UP: Kit's Black Friday Deal (30% off!) This is the email platform that lets you:

Segment your list based on pet ages, training needs, services, location, etc.
Create custom welcome sequences for different types of subscribers
Run polls to better understand your audience's needs
Automate your marketing (so you can spend more time with actual pets! AKA my goal in life!)

👉🏽 Save 30% on Kit here (ends December 3rd)

Here's the really cool part: Liz actually uses Kit, too! So all her templates and strategies work perfectly with Kit's features.

(But don't worry - you can absolutely use Liz's templates with any email platform!)

The bottom line? Email marketing shouldn't be complicated. It should feel like chatting with a friend about their pet.

Both of these tools help us make that happen.

Let me know if you have any questions and congrats on the amazing deals if you go for it! 🎉

P.S. Want the ultimate email marketing stack for pet pros? Grab both offers and you'll have everything you need: templates from Liz + the perfect platform to deliver them. Talk about starting 2025 strong! 🐾

P.P.S. Someone replied to my email last night to ask what's the difference between Liz's membership and my Leash Up Your Email Marketing Service?

Here's the quick breakdown:

Liz's Annual Pass ($108/year or $9/month):

Fresh email templates every Monday
DIY customization (super easy!)
Access to all her courses and resources
Perfect if you love writing but need inspiration and structure

My Leash Up Your Email Marketing Service (from $479):

1-on-1 Zoom strategy session to dig deep into YOUR business
Custom-written 5-email sequence specifically for your pet biz
Two rounds of revisions to get it perfect
Optional: Full setup in Kit (white-glove service!)
Perfect if you want personalized, done-for-you email copy