quick heads up about this week (including my secret email weapon!)

Hey there, [FORMATTED_FIRST_NAME GOES HERE]!

Want to know how I maintain a 50%+ email open rate?

It’s not just about keeping a clean list (though that helps!) - it’s about having the right messages and strategies that keep my audience excited to hear from me.

That’s why I’m giving you a heads up about my secret email weapon: Liz Wilcox’s Annual Pass is opening first thing tomorrow for Black Friday.

(And yes, this is the same Liz from my last podcast episode!)

Here’s your "heads-up" guide for sales I'm sharing:

• November 25-29: Liz’s Annual Pass opens at just $108 (that’s $9/month for weekly done-for-you email templates and access to everything Liz offers!)
• Also starting tomorrow: A 30% off Black Friday deal on my favorite email service provider, Kit (formerly ConvertKit)
• December 1-31: My own end-of-year offers on Wear Wag Repeat Labs courses and services.

But let’s talk about why I’m so excited about Liz’s offer specifically…

As a pet pro, your biggest challenges are time and visibility. 👀 I get it!

That’s exactly why I’ve been buying LIz'a annual pass for 3 years. Every Monday, Liz delivers fresh email templates (including ones specifically written for small businesses like ours).

Plus, you get subject lines that get clicks and strategies that keep your audience engaged.

The best part? These aren’t just generic templates. There are versions for different business stages - whether you’re just starting out or scaling up.

And yes, they’re perfect for pet pros who want to share personal stories while staying professional... and makes sales!

Quick example: One of my favorite templates helps you showcase your best-performing content and offers from the past year, turning it into a fun “year in review” that actually drives sales. (And yes, you can customize it with plenty of pet-centric examples! And also yes, I will be using this template in a few weeks!)

What you get with Liz's annual pass:

• Weekly email templates you can customize in minutes
• Subject lines that get 50%+ open rates (I’m living proof!)
• Access to ALL of Liz’s products (including her new $500 Launch Course)
• New for 2025: Three List Building Challenges throughout the year (perfect for growing your pet business!) plus Audio Summits on crafting emails that convert

The full details are coming Monday morning, but I wanted to give you a heads up.

This is seriously the best deal in email marketing, and I’ve personally watched it transform dozens of pet pros businesses including dog trainers, online shop owners and content creators.

Quick but important note: While there’s always a monthly option available, the Annual Pass is the best deal because you get everything else from Liz on top of the email tempaltes. But the pass only opens a couple times a year. So this is your chance!

I'll send you the official link in the morning, but if you're really serious, you can get on Liz's waitlist, too. ​

P.S. Here's a real note I got last week after I released the podcast interview with Liz: “I loved your podcast with Liz! I finally signed up for her membership and I’m so excited to learn more!” That makes me so happy! Can't wait to see you in Liz's membership, too!